Oh, I checked on IMdB and it wasn't who I thought. There was another guy, the original founder of Franklin Quest did that too. Then Stephen Covey's company merged with it, and tried to clean up the image a bit. It is good to remember Korihor*, who taught that everyone fared "according to the management of the creature" and that every man prospered according to his strength, and whatever man did was no sin.
Still, I do keep a calendar and week-at-a-glance now.
* a bad guy in the book of Mormon