As a former journalist (and former journalism major) I must at least partially defend: At most newspapers, the headlines are NOT written by the journalist. They get no say whatsoever on the head used. At least in large daily papers, they write the article, it goes through about two or three copy editors, and one of those copy editors jobs is to find a head that "fits" within the column/space it has been decided to place the article.
Often reporters go "ugh" at their own stories after seeing what headline was added.
FG