Well the FFA has a lot of symbolism that it likes to incorporate into itself, so since the flag represents the United States, and the FFA is a national organization, the reporter (the chapter officer who says this little speech during the opening ceremonies of a meeting) represents the interests of the FFA through various media. Therefore, according to FFA logic, the reporter is equal to the flag symbolically.
It just didn't sound right to me when the person acting as reporter would say it.